2025
2025
UNBX
UNBX
UNBX
UNBX reimagines digital collectibles through a gamified marketplace experience, combining curated discovery, competitive mechanics, and transactional clarity across consumer and business use cases.
UNBX reimagines digital collectibles through a gamified marketplace experience, combining curated discovery, competitive mechanics, and transactional clarity across consumer and business use cases.
Curated Mystery Boxes
Handpicked drops with transparent odds and real value behind every open.
Curated Mystery Boxes
Handpicked drops with transparent odds and real value behind every open.
Curated Mystery Boxes
Handpicked drops with transparent odds and real value behind every open.
Live Box Battles
Competitive unboxings that turn chance into a shared, real-time experience.
Live Box Battles
Competitive unboxings that turn chance into a shared, real-time experience.
Modular Components
Competitive unboxings that turn chance into a shared, real-time experience.
Built for Fair Play
Clear probabilities, visible outcomes, and systems designed around trust.
Built for Fair Play
Clear probabilities, visible outcomes, and systems designed around trust.
Built for Fair Play
Clear probabilities, visible outcomes, and systems designed around trust.
CONTEXT
CONTEXT
CONTEXT
UNBX is a gamified digital platform centered around mystery box unboxing, competitive battles, and NFT discovery.
Users can open curated boxes, participate in live battles against other players, and browse a marketplace of digital collectibles.
UNBX is a gamified digital platform centered around mystery box unboxing, competitive battles, and NFT discovery.
Users can open curated boxes, participate in live battles against other players, and browse a marketplace of digital collectibles.
UNBX is a gamified digital platform centered around mystery box unboxing, competitive battles, and NFT discovery.
Users can open curated boxes, participate in live battles against other players, and browse a marketplace of digital collectibles.
The product blends elements of gaming, chance-based rewards, and digital ownership into a single experience designed to encourage participation, competition, and repeat engagement.
The product blends elements of gaming, chance-based rewards, and digital ownership into a single experience designed to encourage participation, competition, and repeat engagement.
The product blends elements of gaming, chance-based rewards, and digital ownership into a single experience designed to encourage participation, competition, and repeat engagement.
THE CORE PROBLEM
THE CORE PROBLEM
THE CORE PROBLEM
UNBX combines multiple interaction-heavy systems — unboxing, live battles, progression states, and marketplace browsing — all of which compete for user attention.
Without careful structure, this type of experience can quickly become overwhelming, confusing, or fatiguing.
UNBX combines multiple interaction-heavy systems — unboxing, live battles, progression states, and marketplace browsing — all of which compete for user attention.
Without careful structure, this type of experience can quickly become overwhelming, confusing, or fatiguing.
UNBX combines multiple interaction-heavy systems — unboxing, live battles, progression states, and marketplace browsing — all of which compete for user attention.
Without careful structure, this type of experience can quickly become overwhelming, confusing, or fatiguing.
How do we create a visually rich, highly engaging experience that keeps users hooked, while still making the platform easy to understand, navigate, and return to?
How do we create a visually rich, highly engaging experience that keeps users hooked, while still making the platform easy to understand, navigate, and return to?
How do we create a visually rich, highly engaging experience that keeps users hooked, while still making the platform easy to understand, navigate, and return to?
DESIGN DECISIONS
DESIGN DECISIONS
DESIGN DECISIONS
1. Engagement-first visual hierarchy - Key moments like unboxing, battles, and wins are visually prioritized through scale, contrast, and motion, keeping attention on the action without overwhelming the user.
2. Clearly separated interaction modes - Unboxing, battles, and marketplace browsing were designed as distinct experiences, allowing users to switch between high-energy gameplay and exploration without confusion.
1. Engagement-first visual hierarchy - Key moments like unboxing, battles, and wins are visually prioritized through scale, contrast, and motion, keeping attention on the action without overwhelming the user.
2. Clearly separated interaction modes - Unboxing, battles, and marketplace browsing were designed as distinct experiences, allowing users to switch between high-energy gameplay and exploration without confusion.
1. Engagement-first visual hierarchy - Key moments like unboxing, battles, and wins are visually prioritized through scale, contrast, and motion, keeping attention on the action without overwhelming the user.
2. Clearly separated interaction modes - Unboxing, battles, and marketplace browsing were designed as distinct experiences, allowing users to switch between high-energy gameplay and exploration without confusion.
3. Familiar structure beneath expressive visuals - Bold visuals sit on top of predictable navigation and layout patterns, ensuring the platform remains easy to learn and intuitive to use.
3. Familiar structure beneath expressive visuals - Bold visuals sit on top of predictable navigation and layout patterns, ensuring the platform remains easy to learn and intuitive to use.
3. Familiar structure beneath expressive visuals - Bold visuals sit on top of predictable navigation and layout patterns, ensuring the platform remains easy to learn and intuitive to use.
OUTCOME
OUTCOME
OUTCOME
The final product delivers a gamified experience that feels engaging without becoming chaotic.
UNBX balances high-energy interactions with clear structure, allowing users to move between play, exploration, and discovery.
The final product delivers a gamified experience that feels engaging without becoming chaotic.
UNBX balances high-energy interactions with clear structure, allowing users to move between play, exploration, and discovery.
The final product delivers a gamified experience that feels engaging without becoming chaotic.
UNBX balances high-energy interactions with clear structure, allowing users to move between play, exploration, and discovery.
The result is a platform that feels playful and rewarding, while remaining intuitive and dependable — supporting long-term engagement without sacrificing usability.
The result is a platform that feels playful and rewarding, while remaining intuitive and dependable — supporting long-term engagement without sacrificing usability.
The result is a platform that feels playful and rewarding, while remaining intuitive and dependable — supporting long-term engagement without sacrificing usability.
From Unboxing to Discovery
From Unboxing to Discovery
From Unboxing to Discovery
UNBX blends high-energy unboxing moments with clear, structured exploration.
Interactive mystery boxes and battles create excitement and momentum, while box contents and NFT details remain easy to scan and understand.
UNBX blends high-energy unboxing moments with clear, structured exploration.
Interactive mystery boxes and battles create excitement and momentum, while box contents and NFT details remain easy to scan and understand.
UNBX blends high-energy unboxing moments with clear, structured exploration.
Interactive mystery boxes and battles create excitement and momentum, while box contents and NFT details remain easy to scan and understand.
As users move into the marketplace, the experience shifts naturally into browsing, comparison, and trading — keeping engagement high without compromising clarity.
As users move into the marketplace, the experience shifts naturally into browsing, comparison, and trading — keeping engagement high without compromising clarity.
As users move into the marketplace, the experience shifts naturally into browsing, comparison, and trading — keeping engagement high without compromising clarity.
Competition, Brought to Life
Competition, Brought to Life
Competition, Brought to Life
Box Battles transform unboxing into a competitive, social experience.
Clear steps, real-time feedback, and dynamic motion design amplify tension while keeping outcomes easy to follow.
Box Battles transform unboxing into a competitive, social experience.
Clear steps, real-time feedback, and dynamic motion design amplify tension while keeping outcomes easy to follow.
Box Battles transform unboxing into a competitive, social experience.
Clear steps, real-time feedback, and dynamic motion design amplify tension while keeping outcomes easy to follow.
Animations, transitions, and pacing were carefully tuned to heighten excitement without disrupting usability—making each battle feel impactful, readable, and rewarding.
Animations, transitions, and pacing were carefully tuned to heighten excitement without disrupting usability—making each battle feel impactful, readable, and rewarding.
Animations, transitions, and pacing were carefully tuned to heighten excitement without disrupting usability—making each battle feel impactful, readable, and rewarding.
The People Behind the Work
The People Behind the Work
The People Behind the Work
The UNBX experience was shaped through close collaboration across UX, product, and visual design, aligning interaction design and motion to support a clear yet playful user journey.
The UNBX experience was shaped through close collaboration across UX, product, and visual design, aligning interaction design and motion to support a clear yet playful user journey.
The UNBX experience was shaped through close collaboration across UX, product, and visual design, aligning interaction design and motion to support a clear yet playful user journey.
Filip Aleksić — UI/UX Design
Filip Aleksić — UI/UX Design
Filip Aleksić — UI/UX Design
Darko Tomić — Visual Identity
Darko Tomić — Visual Identity
Darko Tomić — Visual Identity
Miodrag Karalejić — Design Direction
Miodrag Karalejić — Design Direction
Miodrag Karalejić — Design Direction
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